FOR ALL OF BROOKLYN COLLEGE. A Brooklyn College apparel project spanning crewnecks, tank tops, sweatpants, headwear, and accessories, with designs inspired by the identity and culture of the institution & grounded in its maroon and gold palette. The initiative explores collegiate apparel as both product & institutional expression. While select pieces were produced, the full collection is presented as a conceptual body of work. Dated from 2023-2026.
Design Brief:
The objective was to design and develop a cohesive collection that reflects the identity of Brooklyn College while supporting institutional goals around student belonging, brand visibility, and community connection. The project explored new approaches to institutional merchandise creating garments that reflects the Brooklyn College community, moving beyond generic branding and towards cultural relevance and cohesion.Services Provided:
Graphic Design
Apparel Design
Product Development
Brand Identity
Material Research
Comparative Analysis
Concept Development
Production Sourcing
